Web Design solutions
Responsive, fast, easy to use & fully accessible web pages Check out this Google Book for more design advise.
Simple, effective design
We strive to make sites that are easy to use, yet effective for your product(s)
Data- driven decisions
We understand that analytics are vital to making sound business decisions. We use Lean Six Sigma philosophies to capitalize for you!
Return on Investment
We can promote your business in a way that will return the most bang for your hard-earned buck
Tailored Marketing Plans
Carefully crafted marketing strategy to attract ideal customers
user-centered always
We take planning seriously & want to encapsulate your vision or help you focus your vision with wireframing tools and UX expertise
We hear you
We are excellent listeners and aim to meet your expectations as promptly as possible
Skilled team
Our team may be compact, but it includes expert web developers, PR writers, marketing psychologists, social media influencers & sales personnel
Other Services
FAQ
Digital Marketing is all about driving the right audience to your website. Our Digital Marketing FAQ can help answer any questions you may still have about the services we offer. Here are answers to the most common Digital Marketing FAQs.
What is digital marketing?
Digital marketing is the promotion of a business through digital channels such as a website, search engine optimization, social media, email, or online paid advertising. Check out this digital marketing resource center!
Why is digital marketing important?
Digital marketing provides ways for companies to grow their audience, increase profits, and build a better relationship with past and future customers. While that’s the goal of a traditional marketing campaigns too, digital marketing allows brands to target a more specific or niche audience and is easier to measure results.
What does a digital marketing agency do?
A digital marketing agency works with businesses to help them build their brands and increase their digital footprint through a variety of digital mediums.
What is Search Engine Optimization?
Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.
Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.
What is Local SEO?
Just like it sounds, local SEO involves optimizing your website for local search. Talking about things that are happening in the community, ensuring that all of your maps are up to date, and participating on social media are all great ways to improve your local SEO.
Using SEO tactics, such as keywords, meta descriptions, and links, your content will stand out to search engine algorithms as relevant information and ultimately rank higher. Ranking higher leads to increased traffic and consumer trust.
What does responsive mean?
Nowadays, users are using a variety of different devices of all different sizes and orientations. As a result, companies should be establishing a responsive web design when building web pages. Responsive design has the ability to detect the user’s screen size and orientation in order to adjust the content and layout accordingly. For example, the layout on a mobile device will be much narrower than the layout on a desktop.
What pages should I include in my website?
Every small business is different, which every website will be different. Creating a new website can be a daunting task, but PDD is here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/ Services, FAQs, and Testimonials.
Besides the basics, every business should include additional web pages that are unique and relevant. Every small business is different, which means every website is different.
What makes for a good web design?
Websites should be designed to invite and entertain users, not push them away. The only way to attract and maintain users is with a good web design. The homepage should be visually appealing, easy to understand, and clear of any annoying pop-ups.
If the homepage is bad, the user will exit the website rather than continue exploring. The web design should also allow for easy navigation and fast load speed without blurry images or extensive copy.
How often should I update my web content?
As a general rule of thumb, companies should be publishing new blogs at least twice a month – blogs are key to keeping your website updated with the relevant and fresh information that search engines prefer.
If any significant news or information has been released, that content should be posted as soon as possible. Pillar pages and landing pages content should be regularly revised as the company grows and changes.
What’s the Difference Between On-Page and Off-Page SEO?
On-page SEO is anything that you do on your own website – content, back-end optimization, meta tags, etc. Off-page SEO is less controllable. Off-page SEO is what happens off of your website that relates directly back to it. This may include domain authority, backlinks, and more. For more information, check out this full guide!
How do SEOs choose keywords?
SEO experts use a variety of tools to choose keywords. Some of the most common ones are Google Search Console, Ahrefs, Moz, and Ubersuggest. We may also use suggestions based specifically on what a client wants to rank for.
Do I really need a website?
Yes! Word of mouth can be great, but a majority of consumers find and research companies online before making any purchases. An online presence gives your company credibility and boosts brand awareness. Plus, websites are an avenue for endless marketing strategies, including e-commerce, online customer service, and consumer engagement.
What is social media?
Social media platforms allow users to connect and engage with one another through shared content. These websites were originally developed for social networking, but since then, social media has become a popular marketing approach. Businesses often use social media to showcase products and services, connect with current or potential customers, and boost brand awareness.
How much time should social media marketing take me?
This is strongly dependent on your brand and where else you’re marketing. One thing that we will say, though, is brands often underestimate how long it takes to create a successful social media marketing campaign. Our team puts multiple hours in per week to create graphics, write content, engage with other brands, and stay on top of the most recent trends.
What social media platforms are best for my business?
While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.
How does a website increase sales?
The primary way a website increases sales is by offering users a convenient way to shop for products and services. Through the use of pop-ups offers and special online discounts, small businesses can encourage consumers to make the switch from window-shopping to buying.
With an enhanced incentive to buy, along with clear and concise product descriptions, users are quickly turning to company websites for all their consumer needs.
What is the main purpose of social media marketing?
Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.
By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.